How to write website copy

This post is a quick guide on how to write website copy. It is aimed at solopreneurs and small business owners who are embarking on their very first website, or need to update an existing site.

What makes a website successful?

SEO? Pretty images and cool branding? Security and responsiveness on all devices?
All of these things are important but the number 1 thing to focus on is…
Your audience.

As small business owners and solopreneurs, we know our businesses inside and out. We can probably talk for hours about how we got started, why we do what we do, and can easily list the specific features of our services or products.

But the next step is to look at what you do from your customer or client’s point of view and make sure you write your copy about the BENEFITS of what you offer.

  • How do you help them?
  • Why should they buy from or work with you?
  • What problems do you solve for them?

Being able to answer these questions is the cornerstone of marketing. So when you are writing your website copy it must be entirely focused on who’s reading it.

Your website copy is not about you – sorry!

It is SO exciting when you get your own website for the first time, and it is easy to think it is all about showcasing you, your business and your products and services. It is partly that, but remember;

Your website is not for you, it is for your visitors.

First impressions really matter

Your site is your digital home and must reflect the authentic you. People buy from people they know, like and trust. If someone has met you in person or on social media and is considering working with you, the first thing they will probably do is check out your website. Read my blog post about why your business needs a website.

So each page must be welcoming and focus on how you provide the solutions to whatever problems they are struggling with.

How to start writing your website copy

Before you begin writing anything, it is well worth going through these questions so you can really focus on making your site appeal to your visitors.

  • Who is your website’s main audience?
  • Can you identify the problems you help them solve?
  • Consider words or phrases they might enter into a Google search to find your site?
  • What do you want your audience to know about you?
  • Is there a specific action you want your audience to take OVERALL, and ON EACH PAGE?

What sections and pages do you need on a new website?

A new basic website will typically contain four sections, usually with a separate page for each one. These are:

HOME
ABOUT
SERVICES (1 or multiple)
CONTACT

If this is your first site, getting these four pages done properly will really set you up for success.

How to write website copy for different pages of your site

If you are about to embark on a new site and need to create some killer copy, you can download my free Website Copy Generator.

It’s a handy guide for small business owners (especially writing novices) on how to write website copy and includes:

  • The main principles of each type of website page
  • An overview of the key content you need to write
  • Drafts of the four essential basic pages every website needs
  • The additional pages and features your site may need as your business grows.

Download it here

Your website grows with your business

Further down the line you can begin to add more pages and features as your business grows.

Ideas for additional pages could be:
BLOG
PORTFOLIO
PRAISE/TESTIMONIALS
FREQUENTLY ASKED QUESTIONS PAGE (FAQ’S)
PODCAST
PRODUCTS/ONLINE SHOP
FREE OFFERS/RESOURCES

I talk about these in more detail in my Website Copy Generator

So, let’s get writing!

If you are a confident novice, then do download my Website Copy Generator and start writing.

If you’re definitely not a writer, why not work with a professional copywriter? Hannah Gibson specialises in website copywriting and in just an hour she can get all the information she needs from you to start writing your awesome website copy.

Your new website

Now you understand how to write website copy, it’s time to build your site.
If you are looking for someone to build you a new WordPress or Squarespace site then look no further! I create brand new, secure, fully optimised websites which are easy for you to manage and maintain (if you want to!)

Your new site will showcase you and your business and make it easy for clients and customers to book with you, work with you, and buy your products and services.
I also help you to update and maintain your existing website.

Check out my website services page for more information, or book a call to talk about your new site.

I hope you have found this post useful! Good luck and enjoy writing your copy!

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